Meet our sponsor: Zoe from uberbaby graphic design who can help with vintage businesses branding and design.
Tell us a little bit about yourself?
I’m Zoe Chan, and I’m based in Battersea, London. My Twitter blurb sums it up quite well: designer specialising in vintage / retro… I’m a self-confessed typophile and vintage sign obsessive.
Tell us all about your business?
My business name is uberbaby graphic design, and I specialise in vintage / retro graphic communication and brand identity design, with a particular passion for vintage typography and lettering. My expertise lies within the late 19th to mid 20th Century graphic design, my particular favourite eras being the Victorian period and the 1920s through to the 1950s (pretty much most of that period then!).
I work with both businesses and individuals. For businesses, I specialise in brand identity design, helping businesses communicate their message and brand values to their clients and customers, using clear and consistent visual solutions; I tend to work with small businesses that are either start-ups looking to form their brand or established businesses looking to re-brand. So this involves working with them to find the right outward visual message to be clear across everything, from logo, typography, colour, marketing collateral, business stationery, websites, social media and so on.
The businesses that I work with are typically in the vintage field, but I also work with ‘non-vintage’ businesses that wish to visually express the core heritage style values and nostalgia that underpins their brand.
For individuals, I design commissioned pieces of vintage style artwork, for example invitations and announcements, posters and graphic gifts…
How long have you been in business and why did you start it?
It originally came about as a career change, where I wasn’t being challenged enough in my regular job and the repetitiveness and boredom set in, combined with the niggling thought in the back of my mind that wondered if I could seriously combine my love of design gained from uni, with work. I’ve been working for myself in graphic communication for about 4 years now, but this year I decided to take the plunge to specialise only on my passion for vintage graphics, my niche as it were.
What is the best thing about being your own boss?
The freedom to take my business in the direction I want, and to be in complete control of how this happens. From a practical view also love the flexibility of working the hours I want and from a location I want. As a result, what I do is so varied and exciting, and I get to meet a lot of very cool people!