Whoever said that you had to be out of your house in order to have a successful business was clearly wrong! Nowadays, with the barrier to entry for entrepreneurship essentially being so low and little, all you really need is an electronic device and a solid internet connection as well as a great laptop bag for when you leave the house, and you can basically have the dream business you’ve always wanted! With that said, however, if you’re growing your business from home, such as an online business, there are still going to be some limitations.
You can’t really indulge too much in traditional marketing like posters or banners, and usually just having a physical location where people can come visit you usually plays a pretty powerful role, too. But at the end of the day, there are still so many ways to market your business in the comfort of your own home, and it’s still going to be ready to grow! Here’s exactly how you can keep your business growing right while you’re sitting in the comfort of your own home.
Establish a Digital Presence
So, there is absolutely no way around this; nowadays, all businesses are going to need this. You’re going to need the top SEO firm, social media profiles, and websites, and maybe even be signed up to certain platforms, too. In general, this isn’t something that you can skip on. In general, the foundation of growing a business from home lies in establishing a robust digital presence. You can have the best product or service in the world, but it doesn’t mean anything if no one knows it exists. While you don’t have to post on every single platform that exists, it’s just going to be strongly recommended to just post on a few that you will know can get some traction.
Leverage eCommerce Platforms
If you’re selling products, whether they’re physical or digital, or even digital services, you can use e-commerce platforms to help you out with getting noticed. While some people will make their e-commerce business into a whole big thing, such as having a warehouse or office, you don’t need to take it up that notch if you flat out don’t want to. Platforms like Shopify, Etsy, or Amazon allow you to set up an online store, reaching a global audience without the need for a physical storefront. Honestly, these can be a lot of work, but it’s definitely worth it in the end.
Embrace Remote Collaboration Tools
If you’re planning on hiring a team, such as hiring freelancers and employees, or even want to have calls with clients, then this is hands-down going to be the best way to go about it. Platforms like Slack, Zoom, and Trello enable effective collaboration, ensuring that your business will remain streamlined and efficient, regardless of physical location. There are plenty of them out there, but if you want to strictly use free ones, then the ones that were mentioned would definitely be best.
Don’t Be Afraid of Virtual Networking
If you want to keep everything strictly online and at home (which is fine), you can still do that with networking, too. Sure, it’s always wonderful to go to industry-related networking events, but you don’t need to in order to have a successful business. Besides, there are plenty of ways to still network virtually (and can even have the potential to be more effective). You can try attending virtual conferences, webinars, and industry events to expand your professional network. Plus, LinkedIn tends to be a goldmine for networking, too.
This is a collaborative post
