Flicking through some 1960’s wedding magazines, researching some amazing images of vintage brides for our new range….we came across the most fabulous adverts. As a bride in the late 60s you were enticed with images of home wares to add to your wedding list.
We found this one in Bride and Home magazine from 1969. We love it as we know the range well. We inherited some last year from Nanna Wallis who maybe didnt realise how important it was to revolutionising a newly wed’s life…….
A wonderful looking lady has prepared breakfast using the Midwinter tea service called Riverside. The words say, “Midwinter can’t make breakfast a dream. Just less of a nightmare.” 
Now firstly, I must ask how many of you would describe breakfast as a nightmare? For the 1960s newly wed, it obviously was….
“We’re not trying to kid you. Breakfast is almost always hell. But Midwinter pottery helps to make it a bit more civilised.”
So for her it was actually hell before she had this range……
It was designed by John Russell as modern tableware for the more grown up customer who didnt like the stylised shapes of the 1950s. Riverside has a dark green base with reeds over white. The shapes are fabulous especially the gravy dish.
Now back to the advert….so breakfast was hell before…
“Look at the pot. We designed it to be practical as well as handsome” (I havent heard a coffee pot be described as handsome before)
“The lid never falls off in mid pour because it has a lip to keep it on. And the handle is easy to handle because it’s big enough to get your hand around. The handles on the cups are good and big, too, so you won’t fumble over your first cup of tea.
How do you like the simplicity of those shapes and patterns? We think they’ll be a welcome sight to the most bleary eye.”
We have the dinner service and trios for sale at Your Vintage Life. Why not add them to your wedding list and make every breakfast time heavenly?
I’ve got a scarf just like the woman on the first photograph . . . and I LOVE the woman’s hair in the second pic . . .
My mum in law had one of these tea sets, we inherited the teapot which has been passed on to my daughter.
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But did it make your breakfast run smoother in the morning Maggie?
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ah but do you have the matching hat? I also love her hair…its so “just got out of bed” hair…wish i looked that good when i got up (to make my family breakfast of course)
Of course . . . (& no, regrettably, I don’t have the hat . . . )
Author
there are more amazing adverts in these mags..and fabulous room sets in true 1960s style…LOVE IT!
I want everything in this post.. amazing!
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Oh Judy, Imagine if we kept/bought everything we saw…our houses would be so full we wouldnt be able to get through the door….actually my house is a bit like that now!! thank the lord for selling…it means my children can find the kitchen through all the STUFF!
I love Midwinter stuff AND vintage magazines, so this combined two of my favourites things! Thanks, Emma x
Author
great! Have you checked out Vintage Life magazine if you love vintage? We are their homewares writer!
I’ve been promised a copy for my birthday as I’ve only just found out about it. Looking forward to getting it and reading your article. Everything on your website, I either own or covet!! Emma x