Anyone who has young children and loves all things vintage will truly love the clothing called Little Bird Clothing. Designed by Jools Oliver for Mothercare, this children’s vintage range reminds me of the 1970s – the decade when I was a young child (showing my age huh?). The A/W range is bright and fun, filled with ditsy flowers, stripes, cord and colourful argyle knits. To be honest, it’s flippin’ great. I love so much of it with my favourite piece being a red jacket that my son will soon be wearing!
The team at Mothercare describe the story behind the collaboration, “The Little Bird journey began with a visit by the project team to Jools’ home to gain an understanding of what she loves; and to see first-hand the things that have inspired her personal style to help her design an eclectic range that reflects her unique, modern approach to motherhood.
Little Bird is a distinctive and fresh expression of this collaboration. The brand identity first appears to be a simple bird design, but on closer inspection the heart shape – a symbol of love and care, can be seen. The brand icon is easily recognisable and celebrates the best of childhood and growing up – reflecting freedom, curiosity and connection – the core values of the brand.
Jools was a Mothercare baby, as mentioned, her mother bought a cosy Mothercare winceyette gown with a tiny fawn motif, worn by Jools in the seventies which she has since handed down for each of her four children to wear.”
Jools continues, “It all began with a nightie embroidered with a little fawn, worn first by my sisters, then by me and more recently by all of my four children. It has been washed too many times to count, but still looks just as good as it did on its first outing. It’s no surprise that it came from Mothercare – the store has always been a much-loved family favourite.”
Here are some of my favourite pieces from the new collection including the fab jacket.